A: Horticulture Production and Diversification- The objective of
this component is to enhance horticultural competitiveness at the
farm level by supporting access to knowledge, technology and finance
in order to increase long term productivity and farm incomes in an
environment marked by changing market patterns and increased climate
Horticulture in HP has been responsible for many of the positive
outcomes in employment, wages, and in turn, poverty reduction.
Employment in horticulture as a percentage of all agricultural
employment in HP increased from 0.9 percent to 28 percent between
1983 and 2009-10. Crop diversification has made a significant impact
on income and employment among small and marginal farmers.
B: Value Addition and Agri-enterprise Development – The objective of
this component to improve value realization at the farm level,
promote investments in agribusiness, fostering backward and forward
linkages in the value chains for horticulture products, support
supply chain infrastructure that prevents wastage and value erosion;
and enable secondary and tertiary processing that create higher
value for the produce.
C: Market Development– The objective of this component is to provide
an improved platform for market-related information and
intelligence, expand market access through alternative marketing
channels, enhance transparency in the price discovery process, and
improve market infrastructure.
D: Project Management, Monitoring and Learning– This component will
ensure the effective implementation of the project activities and
monitor and evaluate project implementation progress, outputs and
outcomes, building on implementation experience. This component will
support: (i) establishment and operations of Project Coordination
Unit (PCU), which will oversee and coordinate activities of the
implementing agencies of the project; (ii) establishment and
operations of Project Implementation Units in the respective
implementing agencies; and (iii) setting up of a monitoring and
evaluation (M&E) system for the project, including a project
management information system and contracting an external M&E agency
to monitor project activities and impact.